What are the differences between promotions and sales?

Last Updated: 02.07.2025 06:11

What are the differences between promotions and sales?

All sales are promotions, but not all promotions are sales. If youโ€™re running ads for your products, you need to distinguish between the two.

A sale is when you reduce the price of a product, like 20%/30%/and so on off. A promotion is a broader term: it can include sales, but also things like โ€œbuy one, get one free,โ€ free shipping, limited-time offers, and so on.